How to stay up to date with SEO
All fields of activity that have some interaction with technology are susceptible to change, and every once in a while the experts in that field have to undergo training to learn about the latest practices, regulations and quality standards. Moreover, there is SEO, a line of work that is more dynamic than web design and development and where you cannot last unless you are a flexible, fast learning professional. SEO practices change to keep up with Google algorithms, which are so mysterious that they could very well go up there with astrology, and since Google releases major updates for these algorithms every couple of years (with plenty of minor updates in between), SEO specialists are kept on their toes. Practices that were considered acceptable or effective five years ago can be flagged as black hat in today’s world and unless you check the latest news and recommendations, you could lose clients. So, how can you stay up to date in a field that changes so quickly?
Google Webmaster Blog and the Google Webmaster YouTube channel
Your first source of information is the official one – the Google Webmaster Blog and the Google Webmaster YouTube channel. These are the sources you should check for general news and FAQs, and you can rest assured that all the information here is correct because it comes from Google themselves. However, these are basic sources of information. They discuss official updates, and they are more “entry level”, only beneficial if you are new to SEO as they cannot give you a competitive edge or tell you about SEO trends. For example, an article about the downfall of Content Keywords was posted at the end of 2016, but experts have been talking about it for years. So, where do you get SEO tips in time? From an online business blog Nigeria and credible bloggers.
If you work in SEO, a high authority SEO blog Nigeria should be on your reading list because you want to get expert information and tips not just in general, but also for your specific region. SEO blogs give you insight into the latest SEO trends so that you can adjust your strategy in time and not get caught by surprise. Make sure you follow a pool of respectable tech bloggers and SEO experts. Everyone has opinions on SEO, but you should trust anyone other than experts. If you read something that sounds controversial or weird, ask around on forums and try to double check it from a respectable source, such as NaijaGoDigital.
Moz Google Algorithm Change History
The Moz Google Algorithm Change History is a tool that you can use whenever you want to know the dates of a particular Google update. It is very useful when your clients report a spike in rankings, and you are not sure what exactly caused it. Of course, Google also releases minor updates all the time, and these will not be recorded, but you can check the bigger ones that can have a considerable impact on rankings.