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Posted in Internet

Is journalism in need of a revolution?

Journalism has changed shape a couple of times over the years, but never has a change been so dramatic than now, in the New Media age. The Internet has provided journalists with a new means of reaching their audience, a more efficient and faster one. However, people are not only using the virtual world to gain information, they also seek entertainment and social connection within it; they are shaped by it. The constant flow of information that the Internet represents has diminished the short attention span of the population from 8-9 seconds to 5-6 seconds or even lower and everything had to change with it. Marketing specialists explored this change and created shorter commercials and ads that are more impactful, whilst journalists started to write news than would shock and gain clicks rather than inform and educate. It is a chase of clicks and views. The titles of news have become more dramatic and the content itself aims to attract a certain group of people, so it takes sides, preferably the side that will bring them more audience. News has become so unreliable that major news channels and newspapers have made impossible claims, because they were already viral and common knowledge online, although untrue. This leads to a new question. Can we really trust the news in Namibia, if we are not there to witness the truth ourselves?


The Internet has a great potential as news medium, because one can hear news about countries and people at the other end of the world with just a click, something that was impossible in the past. This affects the way in which we see our world and gives us a chance of understanding other cultures at a deeper level. We can follow news that will potentially affect us in the future, warn us about depreciation of our money, wars and conflicts and so on. The latest news in Nigeria politics are of immense importance for people that plan to make an investment in that country or simply to visit it, but only if the pieces of information that reaches their ears are accurate. As mentioned above, one needs to be careful when reading news online and check facts twice. It is easier to get manipulated nowadays, because there are thousands of sources that can say the same thing, even though it is the wrong interpretation.


News get regurgitated, false statements become viral and people get tricked into taking them as a fact. We tend to believe things if more people confirm it no matter how certain we were that it was wrong. We get tricked into believing falsehoods, not only because there are so many sources that repeat the same news about Namibia, but also because we do not bother to read further than the title. Journalism is in need of a revolution to set things right and help people hear what they need to know, not what they would like to know. One should be concerned about latest news in Nigeria politics, if it can potentially change the course of their life and journalism should do that without taking any sides. Revolutionary changes have already been brought with starting to write news by accumulating information from social media networks